While SEO can be a significant investment, it’s an essential part of the marketing mix for those in a marketplace as competitive as the legal space. These search terms normally have a lot of traffic and, while your service pages won’t qualify to rank for these search queries, they’re perfect for a blog post. Here’s another consideration: Google is particularly rewarding long-form content, such as posts that are at least 2,000 words in length and that cover a spectrum of issues all within one post. 1. Long-form posts position you as the expert. Instead, we recommend creating sidebar navigation elements on individual pages to progress deeper into a subject matter. If you do, you’re ready to move on, and here are key elements of website optimization. The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s search visibility online by taking advantage of proven techniques to rise higher in search results. Whether you fall into either of those categories or are new to SEO, this law firm search engine optimization guide can help you realize the ROI you should be getting from your investment. Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Content w as generat ed by GSA Content Generator DEMO.
Google has a “freshness” ranking signal that rewards higher rankings to site with frequently updated content. That’s it. Your rankings are now being tracked. Here’s another example: 100 people search for “how to choose a criminal defense lawyer” in the United States every month; that’s more than a thousand people every year. There’s much more to these tactics, of course, so read on for the details. And, when people outside your practice area read your post to gain information, it will help with the engagement metrics described above. You can write a blog post with this title and otherwise optimize the blog post for that term. But that number still has value: If you write a broad-level post about choosing a criminal defense attorney, there is clearly value in people inside your practice area reading the post. People build whole careers out of optimizing for search engines (and make good money at that). If you don’t yet have a law firm website, you can also find out why we recommend WordPress as your content management system. Keyword research for lawyers: This involves finding keywords to use on your site that are relevant, have good traffic, and have levels of competition that are achievable.
As we already have ranked many other blogs within record time, we have a good amount of experience. These are the pages you really want to have rank well in search engines, and having them more prominent in the navigation sends more authority signals to search engines. Beneath the main Areas of Practice navigation item, make it equally as easy for potential clients to find your legal specialties. Because you want potential clients to find your services section as quickly as possible, put that selection far to the left in the main navigation bar. A common mistake that lawyers make is adding too many pages to the navigation menu which could dilute the authority flowing to services pages. Important note: What we’re discussing here is optimizing new rather than existing pages on your site. Optimizing your website will help provide superior info to search engines so that your data can be perfectly indexed and showed within outcomes. These will likely be your homepage, main product collections, and top-selling product pages.
Our experience with studying the click patterns of multiple client websites is that users go first to the practice pages and then to attorney profiles and About Us pages. Marketers need to ensure that it’s super easy for users to identify their official social profiles. It’s the easiest way to generate interest from the search engines and grow your loyalty. In addition to finding keywords with research intent, it’s important to know which keywords your competitors are ranking well for and which ones they aren’t ranking well for in SERPs so you can map out your strategy accordingly. But studies have shown a significant correlation, with high-ranking sites typically being the ones in which site visitors engage. Google notices when people spend a reasonably significant amount of time on your pages and site (and, conversely, when you have a high bounce rate and low time on page/site). Google uses a complex algorithm to decide how to rank pages for keywords. Each of the online rank tracking tools reviewed here has its pros and cons. Which Rank Tracking Tool is the Best Fit for You? Note: In order to track improvements to your selected keywords, you can use an online rank tracking tool.