The Whitespark survey placed the authority of inbound links to a website as the eighth most important factor affecting Local Pack/Finder results. Increased competition in the restaurant industry means you need to focus on the unique things you can offer your audience, and one of these things is proximity, according to the Local Search Ranking Factors survey. If you want to make your restaurant listing attractive to both search engines and your audience, then you need to complete it thoroughly. According to Google, “Users want to find answers to their questions quickly and data shows that people really care about how quickly their pages load.” Check the speed of your site’s pages with Google’s PageSpeed Insights tool. Once you have a good understanding of Google’s requirements, it’s time to choose the right category for your business. Make sure that you meet Google’s quality guidelines. The higher the quality of your content, the longer visitors will stay on your page, and the higher you will rank on Google.
Google does notice how much time visitors spend on your site, so how do you encourage people to keep reading? These visitors can then potentially be converted into customers. Present your business professionally and offer valuable insights that will convince customers to choose you over your competitors. Let’s take your restaurant business as an example. Take a few minutes to read the guidelines carefully and learn about how to verify your location and represent your restaurant business accurately. Getting customers in an industry as competitive as the restaurant business comes with a number of unique challenges. Can your customers still find you in search engines? Is your restaurant leveraging digital channels to get more customers? Guest Author: Miroslav Chodak is a digital marketing expert with more than 20 years of experience. Your Google My Business page is not the place to show-off, or use tricks from your marketing magic bag. However you do need to know your ABCs of local search and use the proper tools to make it effective. If you are constantly working on your SEO maintenance tasks, you won’t care if your site gets pushed down because you’ll know that it will soon be right back to where it was.
Using Google Search Console will help you understand how people are currently getting to you through Google searches. In Webmaster Tools you can also see external links to your website, internal links, how Google is indexing your site, and tons more. There are many ways you can go about building links, including pitching to editors of major magazines or news sites or partnering with popular bloggers. People want to find the best places that are closest to them. To start tracking keyword rankings, the first step is to begin a new project by entering the URL of the website that you want to track. Search for your target keyword in YouTube and copy all URLs of the top ranking videos. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP. However, for the time being, it operates on what appears to be a very simple keyword search method without much, if any, regard for how closely a product matches the query. Just type in your main keyword in YouTube’s search bar and take note of the suggested keywords. This study explains the need to adapt your keyword strategy for the mobile consumer.
The local SEO study I cited previously from Moz ranks Google My Business as the number one source of traffic for local businesses. We want to create traffic today that will still give us a little trickle in five years. Here’s the thing: Google will always give preference to the listing that offers more information. Here’s the problem: you have a million and one other tasks on your plate (pun fully intended). One of these challenges is the growing expectation of consumers being able to access information about your restaurant online. In other words, it’s vital that you understand what it takes to create a good listing and the information Google wants to see. Remove unwanted sitelinks that Google may use in results. The truth is, different digital marketers use rank tracker tools for different purposes. If you would like to know how SEO-ready your site is, learn how to do an SEO audit, or ask Miroslav to do one for you. Data w as g enerated with G SA Content G enerator Demoversion!