SEO Expert Dubai

Seo Rank Exposed

Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. The fact is, just about anyone who knows anything about SEO or HTML uses them. Google uses site speed as a ranking factor for both mobile and desktop sites. This could make a huge difference because 60% of mobile users have contacted a business directly from search results. “The trick is not speaking in terms of what the searcher is going to type into the search box, but speak in terms of what the searcher wants to read,” News Editor for Search Engine Land Barry Schwartz explained, touching upon the difference between the language used in search queries and the content users expect their queries to surface. When news is fresh, most likely not all of the topics/areas have been covered as usually the story is developing. So, for example, I wrote a story about Google Search Console adding notifications around removing the noindex directive for the robots.txt file,” said Schwartz. I recently wrote an article titled Google’s solution to search results dominated by FAQ Schema. If you answer questions well enough, your page may be displayed as a featured snippet or returned as a voice search result on Google Assistant.

There is tremendous value in explicitly answering users’ questions on your pages. Some of those answers are licensed (as is the case with music lyrics) and some are drawn directly from web pages with a link for attribution. Are social media backlinks any good? In addition, the search engine analyses if the page is offering a good user experience with relevant information. Too much of a good thing – like GIFs, for example – can be obtrusive, which ultimately works against your goals. “Looking at news, Google alerts – things like that can help give you topic ideas that are fresh for your industry. Ahrefs is an industry leader in keyword research and it’s great for YouTube research too. As the founder of online business community seanwes, Sean has shared over 500 YouTube videos, covering topics ranging from starting a business to making a living from your passion. Accessibility is important, but making sure the reader sticks around is where it really counts. While volume is important, quality is going to be the defining factor in how the content impacts your SEO. This means that it’s the most likely place that other sites will link to, which is essential for your legal SEO (again, more about linking later).

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. Optimizing your content for featured snippets and direct answers may yield more visibility than a standard organic search result, and doing so may also increase the chances that it gets returned as a voice search result. You may be able to harness a freshness boost to increase your visibility on the results page by creating content relating to popular trends, upcoming events or holidays and breaking news. You may also want to consider creating a “linkable asset” to improve DR, then you can use internal links to point some of the resulting “authority” directly at the page for which you want to improve rankings. As mentioned above, you’ll want to provide more value than your competitors, but that doesn’t necessarily mean you should throw more words at it to achieve an arbitrary word count. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. To put it simply, consider the words you want your page to be found for and use them naturally.

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Whichever formats you go with, you’ll still want to use descriptive text to supplement your content and provide context to search engines and users alike. “Sometimes, you want that rich snippet – that box at the top – because whatever their intent was, they’re going to need to get deeper,” says Bowman. Google may assign a different intent to the keyword than what you expect; for example, typing “sandwich” generates mostly local results – so a local strategy may be required to compete for that keyword. “But sometimes, a user’s intent is to get a quick answer and leave Google. If you’re looking to increase brand awareness, that investment may be justified; if you’re looking to drive more traffic, you’ll have to evaluate whether users are likely to click through after viewing the answer. Research indicates that more than half of Google searches end without a click to other content, and that’s partially because search engines are looking to satisfy users by resolving their searches right on the results page.