This means producing the different elements of product copy and your product images. The product description appears lower down on the page. Sell: Highlight the benefits and USPs of your product in the description. However, users comparing your product with a competitor or seriously considering a purchase will likely look to the product description for details. Details provided here will be picked up by filters and/or appear in the relevant information fields. The elements listed here do not include paid ads, which occupy a significant amount of the real estate on both the Amazon search results page (SERP) and the product pages. If you don’t, Amazon could suppress your product. After clicking, the user is taken to your product page, where much more content is visible to the user. Watch these videos and analyze the content. YouTube isn\’t the only place you should be sharing your videos. Even making sure you have relevant tags are in place is something that shouldn’t be overlooked. This was c reated by GSA C ontent Gener ator D emoversion !
This momentum will, in turn, increase your rankings and even enable you to put more resources into marketing initiatives to drive your sales. Crucially, increased sales contribute to improved rankings even if the sales come from paid ad clicks. Even though you’re left with only six keywords, you know you’re focusing on those that have a meaningful number of searches each month. Even with the best SEO efforts in the world, you will struggle to compete if you neglect the Amazon PPC channel. They also don’t include additional information that is not (directly) in the seller’s control, such as the Amazon Best Sellers rank. With that in mind, it stands to reason that the number of links and the relevant keywords included in those links act as a strong signal to Google when it comes to determining which page will best satisfy user intent. Amazon looks at these KPIs on a keyword-specific level: an iPhone, for example, will have different click-through rates, conversion rates, and sales for the keywords “iphone” and “smartphone”. Anyone who has worked on Google search engine optimization may be wondering why there is no mention here of technical Amazon SEO.
We’ll cover every step you need to take from creating your listing to making sure it climbs to the top after it’s live – and then stays there. Get the insights you need to take your Amazon PPC performance to the next level. Now that you’ve seen how the Amazon ranking algorithm (A9) works, let’s get our hands dirty and take a look at what you can do to optimize your product listing. To do this, Amazon looks at the performance of the products. Performance is measured by click-through rate in search result, conversion rate on the product page, and especially sales. The SERP checker will rank a site\’s performance based on daily-updated data about how many search users are able to see the updated SERP displays. They want to have all of your data so that they don\’t have to send users to find it somewhere else. If you want your site to be found, you have to keep pace with your competition. Second, time spent on site is one of the ways Google and other search engines measure user engagement.
Post h as been gen erated with t he help of G SA Content Gen erator DEMO!