Keyword tags aren’t used by search algorithms to determine search ranking. Two terms you’ll hear mentioned a lot when talking about SEO ranking factors are on-page SEO and off-page SEO. The benefits are infinite; here are the major ones. Brands should be paying attention to the potential benefits that AMP could bring them and mark up any appropriate pages. This helps to strengthen your website’s overall authority score, and it also helps to rank those pages for specific keywords. This tool provides us with accurate real-time data that helps us track our client’s keywords and analyze their performance. Let’s dive into the first section and look at the first tool. Back in 2016, Google first announced their development of a mobile-first algorithm, a direct response to the rising use of mobile across its consumer base. As a very first step, it’s time to differentiate between your mobile and desktop keywords, so you can begin to better understand what your on-the-go visitors need and provide the right content in the best format for them. We tracked SERP listing data for nearly 25 million keywords, and what we discovered is that 79 percent of listings have a different rank on mobile and desktop devices. This data w as do ne wi th the help of G SA C ontent Gene rator DEMO!
Even as mobile widens the gap in the coming years, there’s still a massive chunk of desktop traffic on the table for the taking, and now we can see that desktop and mobile each have their own SERPs space, too. In this column, I’ll share the results of our recent Google SERPs Mobile vs. Under this heading, I’ll be sharing with you some trends that were introduced before 2022 but are in use to date and have to be rigidly followed. Identify candidates for outreach: Find them based on their industry and how engaged they are across various social networks. Influencer marketing: In addition to your brand monitoring alerts, use Awario to track mentions of industry keywords. Voice search has become increasingly common, and users often employ different keywords or phrases when typing on mobile devices. You still want to get those meatier, more in-depth pieces in front of desktop users and those further down the funnel, but not at the expense of your mobile users.
Site developers and marketers must recognize how mobile users interact in these micro-moments and how their intent differs between mobile and desktop. Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. One such insight gleaned from our recent research helps us assess the extent to which mobile matters to Google. Recent research at BrightEdge (my company) shows that 57 percent of all online traffic now comes from mobile and tablet. For listings in positions 1-20, 47 percent had mobile and desktop rankings that were not the same. Furthermore, we found that 35 percent of the time, the top-ranking URL of a domain for a given query is different on desktop than on mobile. Desktop research, and you’ll learn how to Google-proof your SEO and content marketing strategies to prepare for what’s next. By the way, if you are running an e-commerce website, image SEO will play a pivotal role not only to rank you higher but also to increase the conversion rate. The days of being able to manipulate one or two isolated metrics are gone.
In other words, one may not type “insulin” in the search bar but instead may write “diabetes treatment”. Just make sure you don’t link too much as it may cause information overload. The Average Percentage Viewed shows how much of each video your viewers watch. Similarly, having keywords in the business name listed on GBP can boost rankings, but if the business in question doesn’t have keywords in its name, then there’s not much you can do (without violating Google’s guidelines). This is a business tactic as well as an SEO one, but it’s worth keeping an eye out for reasonably uncompetitive verticals adjacent to your own. Remember, as with backlinks, it’s not just quantity that matters – the more authoritative the person mentioning you, the more weight the endorsement has. Identify your keywords more likely to be used on mobile devices, then research the most likely user intent. See which micro-moment Google anticipates the user is in by analyzing the mobile SERP for that particular search. Winning in this rapidly evolving environment requires a keen understanding of user intent, how your customers use mobile and how your site appears on mobile devices. Write content/copy on your site for humans, not for search engines.